Can better design accelerate software startups?

3 12 2009

Bessemer Venture Partners seems to think so. The firm created a new “designer in residence” position for Jason Putorti, the design mastermind behind the personal financial website. (Note to Jason: love your work, man.)

As resources become constrained and the venture industry continues to face headwinds, Bessemer is taking a strategic step to infuse its software portfolio with genius design to make great software ideas intuitive and elegantly simple to users. This capability – to make complex systems simple and intuitive – has come to the forefront of business as design thinking proves its value beyond a physical product department and into software, organizational architecture, and strategic decision making.

VentureWire – Bessemer hires designer in residence




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