Strategy processes and decision making

16 04 2008

A repeated theme from my business school strategy courses has been to ask the right questions. The seeds of this learning were planted by Clayton Christenson and Michael Raynor who taught me:

  • To decipher contingent circumstances of a theory, ask “When doesn’t this work?”
  • To unmask a correlation impersonating a causal theory, ask “What is the causal mechanism?”

Ask the right questions

Some recent readings expanded my field of application to broader management and strategy development. Bazerman and Chugh’s notion of a devil’s inquisitor”[1] seems like an immensely practical and powerful practice for managers and strategy consultants (whose ranks I will join shortly). A devil’s inquisitor could ask “When doesn’t this work?” to objects far more diverse than a management theory; the inquisitor could challenge hidden assumptions embedded in sales presentations, marketing plans, hiring decisions, and financial forecasts. Read the rest of this entry »

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