Gore, Geldof, Venter…And This Guy on BusinessWeek.com
Look out for Ben Kauffman – the man driving a new force in rapid prototyping and crowd-sourced innovation. He’s hoping to turn this year’s TED crowd into an innovation machine as they bid their Watts on product ideas using his Kluster web service.
What I want to know is will Kluster lend itself to rapid protoyping of brands, of delivery channels, of business models? Product development is by all means a necessary activity for companies to remain competitive, but it’s not the deepest source of value creation. Revolutionary business models, new services and experiences, and innovative branding ideas hold the keys to unlocking competitive advantage in value creation.




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