TED | Talks | William McDonough: The wisdom of designing Cradle to Cradle (video)

I live just across town from William McDonough, but this is as close as I’ve seen him. He’s the creator and advocate of Cradle to Cradle design – a design methodology which he describes in application to product design, material selection, and even urban planning in China.

from www.ted.com

TED | Talks | Isabel Allende: Tales of passion (video)

I recently read “Eva Luna” by Isabel Allende – a book that has become infinitely more moving after seeing Isabel in this live presentation. She illuminates the great power of storytelling for social change and inspiration. Interestingly, someone pointed out how devoid current political debates or the State of the Union address have been in good storytelling.

from www.ted.com posted with vodpod

Beyond Green

When a hotel executive asked me recently what I would do to communicate the hotel’s sustainability initiatives to current and future customers, I proposed that the hotel explicitly abandon trying to advertise and promote its actual green activities to focus more on the emotional goodwill of sustainability through story telling and interactive displays – allowing guests to touch and feel (with hands and heart) the ways the world could be a better place.